A young woman with long blonde hair and earrings smiling outdoors in front of green trees and grass during sunset.

Artist Bio

Alexandra Verboom Fritz (b. 1991, Vernon, British Columbia) is a contemporary Western painter working in oil and acrylic. Known for her distinctive “loose realism” style, she combines expressive brushwork with careful structural observation to depict ranch life and cowboy culture in Western Canada.

Raised in the Cariboo region of British Columbia, Verboom Fritz developed an early connection to horses, landscape, and rural community life. Entirely self-taught, she studied the work of master painters to develop her understanding of composition, color, and form through observation and long-term experimentation.

Her early work focused on the figure and wildlife. In 2018, she accepted a bookkeeping position at the historic Gang Ranch — then the second-largest ranch in Canada — where she became immersed in working ranch culture. This experience marked a pivotal shift in her practice, and her work transitioned toward contemporary Western themes.

Her paintings have been featured in Canadian Cowboy Country Magazine and Beef in BC Magazine, and are held in private collections across Canada, the United States, and Australia. She is represented by Brass Buffalo Trading Post and Gallery in Longview, Alberta.

Verboom Fritz now resides on Douglas Lake Ranch near Merritt, British Columbia, where she balances her roles as mother, ranch wife, and artist. Working from her home studio, she translates everyday moments of ranch life into enduring visual narratives.

Artist's Statement

As a painter of the contemporary West, my work explores the longevity of ranching culture.

Ranching is not a relic of the past, but a living tradition shaped by stewardship, responsibility, and the enduring relationship between people, livestock, and land. While tools and methods evolve, the fundamental rhythms of ranch life remain remarkably consistent across generations.

Rather than emphasizing individual portraiture, I soften specific likenesses so that each figure represents something shared — a collective identity formed by duty, heritage, and respect for natural resources. The cowboys and cowgirls in my work stand as stewards within an ongoing narrative that stretches backward through history and forward into an uncertain future.

The landscape is an essential presence in my paintings, reflecting the inseparable bond between people, animals, and place. Working in oil and acrylic, I select the medium that best supports each painting’s character. Through loose realism, I balance expressive brushwork with structured form, allowing movement and energy to remain visible in the surface of the paint. Drawing from my observed experiences on working ranches across Western Canada, I use reference images as starting points — combining and reshaping them to serve the composition rather than replicate a photograph.

In a time of rapid cultural and environmental change, preserving the spirit of ranch life matters deeply to me. My work is not rooted in nostalgia, but in continuity — honoring a way of life grounded in faith, work ethic, and responsible stewardship of the land.

Artist's CV

Education

I am a self-taught artist with a passion for exploring and creating through dedicated practice and study. My artistic journey began in high school, where I took intro art classes and learned basic colour theory. Beyond that, I have developed my craft independently by studying masterworks and engaging in continuous experimentation and trial-and-error, without the use of instructional videos or formal art tutorials. My approach is driven by curiosity and a deep commitment to honing my skills through self-directed learning.

Select Exhibition History

2026

  • Juried Group Exhibition, Rising Artists: Artists’ Studios, Calgary Stampede Wester Oasis Art Show, Calgary, AB, Canada (Forthcoming)

  • Juried Group Exhibition, Artist Alley, Horse Expo Canada Art Show, Red Deer, AB, Canada (Forthcoming)

  • Group Exhibition (ongoing), Untitled, Brass Buffalo Trading Post and Gallery, Longview, AB, Canada

2025

  • Solo Exhibition, The West is Still Alive: Cowboys, Cattle and Cowponies, Kamloops Courthouse Art Gallery, Kamloops, BC, Canada

  • Juried Group Exhibition, Artist Alley, Horse Expo Canada Art Show, Red Deer, AB, Canada

  • Group Exhibition (ongoing), Untitled, Brass Buffalo Trading Post and Gallery, Longview, AB, Canada

2024

  • Juried Group Auction, Pure West Art & Artifact Auction, Calgary, AB, Canada

  • Juried Group Exhibition, KAC Art in Public Spaces, Kamloops Airport, Kamloops, BC, Canada